It seems like we can’t go more than a few minutes without hearing about some new gadget with a Super AMOLED or Quad HD display, but there’s something to be said for the calming blacks and whites of E Ink. This simple, long-lasting technology is used in devices like the Pebble smartwatch and Amazon’s Kindle e-readers. Now, one company is hoping to turn E Ink into art with a massive digital clock that’s as beautiful as it practical.

ClockONE is a one-meter-long digital clock that lasts one year on one battery, hence thename. It’s also super thin (just 5mm) and weighs less than five pounds. The design is as simple as possible, with two buttons built into the colon that separates hours and minutes and a small switch for jumping back and forth between normal and military time.

The clock actually uses a tiny watch battery—a CR2450 button battery to be exact. Once it runs out you’ll be able to swap it out easily on your own and pick up a new one at your local grocery store or online for a little over a dollar. There’s also a pretty sleek magnetic docking system that makes it easy to mount ClockONE to pretty much any wall in your house or office.

At $500, ClockONE isn’t cheap. You can pre-order one on Kickstarter in pink, green, blue, white, orange or a limited special edition “battleship gray” and receive it by May 2015. There’s also a buy-four-get-one-free deal when you pledge $2000. We asked if the company has any plans for a smaller cheaper model, but for now it’s entirely focused on the full-sized E Ink clock.

There are some risks with ClockONE, like with any other Kickstarter project. The company still needs to sort out the die-casting process and acrylic coloring, all while dealing with multiple vendors. It might take a little longer than promised for the first E Ink clocks to ship, but hopefully it will be worth the wait.