What you need to know

  • Jony Ive is leaving Apple after nearly 30 years with the company.
  • Ive is forming a new design company.
  • Apple will continue to work with Ive on future projects.

Apple on Thursday confirmed Jony Ive will leave the company later this year. The designer, whose recognizable British accent has become a fixture of Apple marketing, is planning to form his own design company, with Apple being one of its clients.

"Jony is a singular figure in the design world and his role in Apple's revival cannot be overstated, from 1998's groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care," said Apple CEO Tim Cook.

Over the past few years, Ive has been out of the spotlight after taking a more hands-off role, so the news isn't much of a surprise.

Ive's new company, known as LoveForm, will also count famed designer Marc Newsom among its employees. Although he is departing the company as an employee, Ive is still working with Apple on a range of exclusive projects.

Ive included a short statement with today's news:

After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer. Today it is stronger, more vibrant and more talented than at any point in Apple's history. The team will certainly thrive under the excellent leadership of Evans, Alan and Jeff, who have been among my closest collaborators. I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come.

Evans Hankey, Vice President of Industrial Design, and Alan Dye, Vice President of Human Interface Design, will report to Jeff Williams, Apple's chief operating officer, in Ive's absence.

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