jony-ive

The New Yorker has a fantastic new piece on Jony Ive and Apple that is running in the February issue of the magazine. It covers a lot of Jony Ive's tenure at Apple, from when Steve Jobs returned and Ive was prepared to resign, to the development of the iMac, Ive's family and the eventual development of the Apple Watch, which apparently started to come to fruition towards the end of Steve Jobs's life.

In regards to the Apple Watch, Ive said that he found it rather obvious that wearables should take the form of a gadget worn on the wrist, instead of on the face as Google took with its approach to the industry with Google Glass. Ive said the face is "the wrong place" and that the wrist is "the obvious and right place" for a wearable computer. Tim Cook reiterated those statements in the profile of Jony Ive.

"We always thought that glasses were not a smart move, from a point of view that people would not really want to wear them," Cook explained in the interview. "They were intrusive, instead of pushing technology to the background, as we've always believed. We always thought it would flop, and, you know, so far it has." The Apple Watch "became a formal watch project," during the fall of 2011, The New Yorker explained. Ive and his team were faced with plenty of obstacles aside from the design of the watch, including a potential "divide between wealthy and less wealthy customers," and deciding how Apple would sell the product in stores.

The article provides the reader with a fantastic look at Ive, Cook and the development of new products inside of Apple. In fact, one even learns that Ive had once considered a 5.7-inch display for the iPhone 6 Plus before ultimately "sleeping on it" and deciding that 5.5-inches was the right size for Apple's phablet. "Jony didn't pull out of his butt the 4.7 and the 5.5," Cook said, apparently.

Hit the source below to read The New Yorker's full profile.