There has been some speculation this week from analysts that Amazon should raise the price of its Amazon Prime service to cover increased shipping costs. At the current $79 a year – which also includes access to the growing library of free streaming videos – it as seen as far too cheap by some people.

Our own Jon Rettinger went on CNBC yesterday to discuss if this was a good idea with Maria Bartiromo, host of Closing Bell, and Porter Bibb of Mediatech Capital Partners.