If you've ever been to any Disney theme park you are probably oh too familiar with Mickey Ears. In recent years Disney has added new designs (200 in fact) to go along with the classic Mickey Mouse Club pair.
Disney has released "Glow with the Show" ears that:
change to complement and harmonize with what's happening around you, allowing you to become a part of the magic of our nighttime spectaculars
While Disney hasn't said what the magic technology behind these ears (video) are; we're guessing maybe RFID, the technology seems to have been used at other venues, like concerts. I don't know about you, but the Disney/technology nerd in me wants a pair.
Have you seen this used elsewhere? Would you shell out $25 or would you rather spend your money on something more useful like churros or lightsabers?
ANAHEIM, Calif. (June 14, 2012) – Guests of the Disneyland Resort will light the night thanks to new Glow with the Show Ear hats that change colors in sync with shows at Disney California Adventure Park.
Starting June 15, fun interactive versions of the famous Mickey Ear hats will incorporate the latest, infra-red trigger technology to engage the audience during "World of Color" and Mad T Party. The Ear hats feature iridescent lights that change to complement the imagery and beat of the shows. When not activated by the shows, more surprises are in store for guests as the magical ears glow with other settings around Disney California Adventure Park.
The Glow with the Show Ear hats add one more layer of fun to the grand reopening of Disney California Adventure Park with the premieres of two, highly anticipated themed lands, Cars Land and Buena Vista Street. These exciting new lands highlight a five-year expansion that has brought more than 20 new attractions, shows and experiences to the Disneyland Resort, along with expansion and renovations at the three Disneyland Resort hotels.
"Glow with the Show Ear hats let our guests become part of the color of our magical 'World of Color' at the Paradise Pier lagoon," said Steve Davison, creative entertainment vice president of parades and spectaculars. "Embedded pixels allow the Ears to dance and play along with each musical sequence. It truly brings the show's environment out of the lagoon and into the audience in an amazing and dazzling new way."
Each set of Glow with the Show Ears is available for $25 at select locations throughout Disney California Adventure. Specialty Glow Ear packages are available for Annual Passholders. The $40 package, including ears, lanyard and pin, is available for purchase June 15 or while supplies last in Disney California Adventure shops and the World of Disney store in Downtown Disney.
For more than 55 years, the classic, black Mickey Mouse ear hat has been a Disney Parks guest favorite. Across the decades, there have been more than 200 different ear hats including limited edition and novelty editions. Using new interactive technology, the new ears change to complement and harmonize with the magic surrounding guests.
Since Disneyland Park opened in 1955, guests have purchased more than 85 million Mickey Ear hats. They are one of many popular items offered by Disney Theme Park Merchandise.