You’d think LG’s latest smartphone would just wither away against Apple’s latest flagship, but that’s not the case at all. Not only does LG’s V30 hang tough, but it just may be 2017’s sleeper hit, thanks to its wonderful design and excellent dual camera system.

None of V30’s strengths will really matter, however, once Apple’s mighty marketing machine kicks into high gear this holiday season. You’ll see the iPhone X everywhere this holiday season, from TV commercials to freeway billboards. In that regard, the V30 doesn’t stand a chance.

But look at the two devices on paper, and the divide isn’t as big as you’d think.

Apple - iPhone X LG - V30
Display Size 5.8-inch, 1125 x 2436 pixel display (463 ppi) 6-inch, 1440 x 2880 pixel display (537 ppi)
Resolution X 1125 1440
Resolution Y 2436 2880
Display Type Super Retina HD QuadHD+
Operating System iOS 11 (at launch) N/A
Processor A11 Bionic chip with 64-bit architecture Snapdragon 835
RAM 3GB (unofficial) 4GB
Storage
  • 64GB
  • 256GB
  • 64GB
  • 128GB
External Storage No Yes
Main Camera (Back) 12MP 16/13MP
Secondary Camera (Front) 7MP 5MP
Networks
  • CDMA EV-DO Rev. A: 800, 1900, 2100
  • FDD-LTE (Bands 1, 2, 3, 4, 5, 7, 8, 12, 13, 17, 18, 19, 20, 25, 26, 28, 29, 30, 66)
  • GSM/EDGE: 850, 900, 1800, 1900
  • TD-LTE (Bands 34, 38, 39, 40, 41)
  • TD-SCDMA 1900 (F), 2000 (A)
  • UMTS/HSPA+/DC-HSDPA: 850, 900, 1700/2100, 1900, 2100
Bluetooth Bluetooth 5.0 N/A
Battery N/A 3300mAh
NFC Yes N/A
Connectivity
  • Lightning port
Sensors
  • Accelerometer
  • Ambient light
  • Barometer
  • Face ID
  • Proximity
  • Three-axis gyro
GPS
  • Assisted GPS
  • Digital compass
  • GLONASS
  • Galileo
  • QZSS
Height 5.65 inches (14.35 cm) 151.7 mm (5.97 inches)
Width 2.79 inches (70.9 mm) 75.4 mm (2.97 inches)
Depth .30 inches (7.6 mm) 7.39 mm (0.29 inches)
Weight 6.14 oz (174 g) 158 g (5.57 oz)
Colors Space Gray Silver N/A
Supported Audio Formats AAC-LC, HE-AAC, HE-AAC v2, Protected AAC, MP3, Linear PCM, Apple Lossless, FLAC, Dolby Digital (AC-3), Dolby Digital Plus (E-AC-3), and Audible (formats 2, 3, 4, Audible Enhanced Audio, AAX, and AAX+) N/A
Supported Video Formats HEVC, H.264, MPEG-4 Part 2, and Motion JPEG N/A