Apple, too, is already overlooking the iPhone 8. Production of both models will be dramatically reduced in the coming weeks.
The company’s top priority isn’t the iPhone 8. It didn’t launch with much hype, and that’s because the iPhone X was announced alongside it in September. Consumers quickly shifted their focus to the $999 device that goes up for pre-order later this month and will be released in November. The flashiness of the iPhone X with an edge-to-edge display and facial recognition immediately captured everyone’s attention.
Both the iPhone 8 and iPhone 8 Plus are going to see production slashed by around 50 percent in November and December, according to the Economic Daily News. It’ll be the first time the production of an iPhone takes such a hit so soon after being released.
The reduction is being caused by the iPhone X, which will undoubtedly be in high demand into 2018. Apple has been pushing its suppliers in order to meet the demand for the new model. Although there have been some production woes with the iPhone X, the company should be able to fulfill a significant number of orders come November 3.
Another theory is that consumers don’t see enough of a difference between the iPhone 7 and this year’s model, though we’re a little skeptical on that. Every year the new iPhone seems similar to the previous year’s model. The iPhone 8 is also a more ambitious upgrade than previous ones, so consumers must be hanging on to their current phones long-term or as they wait for the iPhone X.
Don’t expect Apple to pull the plug on the existing product, though. The iPhone 8 is likely just performing below what everyone expects from an iPhone, and Apple should be confident the iPhone X will generate a large amount of revenue in upcoming quarters.
The iPhone X will go up for pre-order on October 27, and we put together a list of tips that’ll help you get the device the moment it’s available.
Add magic to your living space with these string lights
String lights add personality and soft light to your living space. Here are some of the best.
Disguise your little one with the help of a themed costume
From avocado halves to hoppy bunnies, costumes speak to every child's unique spirit. And we've collected our favorite options.
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
Find the right wall charger for your new iPhone 12
The new iPhone will not come with a wall charger in the box. If you are looking to buy the phone you will need to buy a charger as well. We've got you covered.