Apple said recently that it won’t reveal sales from the opening weekend of the iPhone 7. This is a big deal, since it’s typically used as a benchmark to see how well Apple’s iPhones are performing against earlier models and how well it’s being perceived by consumers.

“In years past, we’ve announced how many new iPhones had been sold as of the first weekend following launch,” Apple said in a statement to Re/code. “But as we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7.”

Apple isn’t hiding anything, it’s suggesting that its initial supply, every last unit it has already built, will be sold before the phone hits store shelves. “These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers. Therefore, we won’t be releasing a first-weekend number any longer.”

The only trouble with this is Apple isn’t saying how many phones it’s going to supply, so we still don’t get any real insight. It’s kind of like me promising I’ll sell all of the bananas at my banana stand without me telling you whether I have 6 bananas or 6 million. We’ll have to wait until the end of the September quarter to know the results, and even then we won’t know opening weekend sales.