iPhone 6s and iPhone 6s Plus rumors have been heating up recently, but it turns out not everyone is hot on Apple’s upcoming smartphones. A new report from the generally reliable KGI Securities predicts that the new phones won’t be a big hit for Cupertino.
The firm points to two main issues facing Apple. The first is Force Touch, which KGI argues won’t be particularly popular with shoppers. The new feature isn’t as flashy or practical as Siri or Touch ID, which debuted with the iPhone 4s and 5s respectively, the firm argues. The report also points to slow sales for current Force Touch devices like the Apple Watch and new MacBook.
Additionally, KGI says China’s economy has been struggling recently. If it doesn’t pick up it could mean weak sales in one of Apple’s most important markets. Of course, it’s always possible the economy could be revitalized in the country between now and next month when the devices launch.
Even so, KGI predicts that Apple could sell less iPhones in its launch quarter this year than it did a year earlier. The firm predicts 65 million to 75 million sales, compared to 74.5 million in Q1 2014. This isn’t the first time we’ve heard predictions that Apple is in trouble or doomed. KGI makes a strong argument though, and we’ll be watching to see how well the iPhone 6s and iPhone 6s Plus sell once they finally arrive next month.
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