Apple just announced the iPhone 5C, a mid-range handset that features a unibody plastic design and comes in pink, green, blue, yellow and white models. The new smartphone comes equipped with a 4-inch Retina Display, an A6 processor, an 8-megapixel rear camera, a Facetime HD camera on the front, dual-band Wi-FI a/b/g/n, LTE bands, and Bluetooth 4.0.

The iPhone 5C costs $99 on-contract for a 16GB version, or $199 for 32GB of storage. Apple also unveiled a series of complimentary cases, which cost $29 each.