Apple - iPad 5 Event - iPad mini with Retina Display - 014

In one fell swoop, Apple on Tuesday put to rest what was an incredibly turbulent rumor season, confirming its new iPad mini comes equipped with a Retina display and A7 chip. The screen sports the same resolution as the big iPad: 2048×1536 pixels. The device will be available this November for $399, which is much more expensive than the competition.

More than anything, a sharper screen was at the top of consumer wish lists for iteration number two, and Apple gave fans exactly what they wanted. With Amazon and Google currently brushing shoulders with the Cupertino king, Apple really needed to bring the heat. And it did—kind of. 

A few years ago, an iPad mini was unthinkable—Steve Jobs was vehemently against it. Now, Apple is on the second generation after experiencing massive success with the smaller tablet form factor. Sometimes following market trends isn’t such a bad thing, especially when slates in the 7-inch range are so much more affordable.

Heading into today’s announcement, it was especially difficult to track down information surrounding the iPad mini 2. We saw a ton of case leaks, but nothing to give us a fully developed product. We now have closure, but that starting price point is definitely difficult to swallow. Apple at least is keeping the previous model around, which now starts at $299—not really a huge drop in price, but welcome nonetheless.

Some of the device’s specs include 10-hour battery life, 2x faster Wi-Fi, 5-megapixel iSight camera, 1080p FaceTime camera, Silver and Space Grey options and that A7 chip.