Because the internet is weird and doesn’t make sense, a social media stunt has gone viral, breaking a dubious record in the process.
On January 4, someone posted a photo of an egg on Instagram, with the goal of becoming the most-liked photo on the platform. Well, 10 days later, and that goal has been surpassed by a wide margin.
The image of the egg takes the crown away from Kylie Jenner, whose post from 2018 racked up an astounding 18.3 million likes. As of now, the image of the egg has surpassed 30 million likes, handily beating Jenner’s previous record.
It’s a pretty astonishing feat, considering the account that posted the picture has posted once and only has 3.4 million followers compared to Jenner’s 124 million.
In response to the world record, Jenner posted a playful video of her cracking an egg onto the ground.
In a story posted to the @world_record_egg account, the account’s owner said, “This is madness. What a time to be alive.”
What a time to be alive indeed. In an effort to capitalize on the fervor, the account announced that official merchandise is already on the way. What comes next for the account is anyone’s guess. But it’s a strange phenomenon when people on social media rally behind a lone picture of an egg.

Add magic to your living space with these string lights
String lights add personality and soft light to your living space. Here are some of the best.

Disguise your little one with the help of a themed costume
From roaring lions to hoppy bunnies, costumes speak to every child's unique spirit. And we've collected our favorite options.

The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!

Spoil the father in your life with these amazing finds
It's easy to honor dad when you've found the right gift, but the right gift isn't always easy. To assist, we've compiled a list of the best presents around.