Facebook told us it was coming, and even showed us what the Instagram ads were going to look like when they launched. Well, as of Friday, Instagram is now home to new advertisements. It’s the next step in Facebook’s move to generate additional revenue, particularly from mobile, and it shows how it’s finally going to turn its $1 billion purchase of Instagram into a profitable enterprise.

According to CNET, the first advertisement to roll-out is from Michael Kors, the fashion brand. Thankfully, it doesn’t look like a regular advertisement and has some artistic appeal. There’s food – go figure, people love posting food to Instagram anyway, and a close-up picture of a Michael Kors watch. It almost looks like something you’d expect to see in your feed anyway. And that’s the point: Facebook doesn’t want the Instagram ads to be intrusive for users. Here’s a shot of the full image:


CNET said other brands on board to begin advertising soon include Adidas, Ben & Jerrys, Burberry, GE, Levi’s, Lexus, Macy’s, PayPal and Starwood Hotels.

We can probably expect video ads soon, too, since Instagram supports that content now. We hope this trend of camoflauged ads continues, because the Facebook news feed is an abomination of ads that we mostly don’t care about.