Apple has rolled out two new ads for the iPhone 6 and iPhone 6 Plus that showcase their unique hardware and software, and their glowing customer satisfaction rates. The new tagline for both clips is, "If it's not an iPhone, it's not an iPhone."

The new ads, which are called "Loved" and "Hardware & Software," point out everything that's unique about Apple's devices. The Cupertino company says that 99% of people who have an iPhone love their iPhone, and that's a satisfaction rate that's unmatched by any other device.

Apple also reminds us that the iPhone, unlike most other smartphones, has hardware and software designed by just one company, so that they work seamlessly together. "The hardware part makes the most of the software part, and the software part makes the most of the hardware part," the ad says.

"When you design the whole phone, all the parts work together as one amazing part."

Both ads are part of a new "If it's not an iPhone" campaign, which comes just two months before Apple is set to replace the iPhone 6 and iPhone 6 Plus with the iPhone 6s and iPhone 6s Plus.

Alongside these new ads, Apple this week added five new videos to its "Shot on iPhone" campaign, which you can enjoy on its World Gallery webpage.