To help get consumers excited about HTC's upcoming One, the company has made the Zoe Share website live to demonstrate the quirky new feature. As we explained in our hands-on from Mobile World Congress, the feature essentially captures short three second snippets of video, which people can then basically turn into a life highlight reel.

People have become enamored with snapping short videos thanks to the growing prevalence of smartphones, and Zoe makes it that much easier. Not only does the feature stitch together short highlight reels, but users are also able to slather their content with filters, transitions and music for a higher production value. And hopefully make their vacation/birthday/bar outings that much more memorable.