HTC on Thursday made a surprise announcement of the Vive Business Edition, a new “Vive BE” version of its virtual reality headset that’s targeted at the enterprise. It’s a great idea, especially considering that the possibilities for virtual reality expand far beyond living room gaming.

“With Vive BE, we are answering the overwhelming demand from global industries for a complete VR experience, to provide innovative solutions for their business needs,” HTC VP of VR Daniel O’Brien said. “Expediting the growth of partner organizations through application of Vive technology is an incredibly important part of our ongoing VR strategy, and will ensure Vive continues to be at the forefront of the enterprise sector.”

Vive BE will launch this month in the U.S., Canada, UK, Germany and France and will retail for $1,200. The box includes a complete Vive BE system with a headset, two controllers, two base stations, a 3-in-1 cable and four face cushions. A dedicated Vive BE support line and a 12-month limited warranty is also included.