Following HTC's unveiling of its latest Android handset yesterday, British ladies are undoubtedly (probably) dying to know whether the device aimed at their gender will be gracing purses in the U.K. The good news is that yes, it will; but the bad news is, unless you're happy to sign up to a contract with O2, or pay full price for a SIM-free handset, you're not going to get it.

O2 will be the exclusive carrier of the Rhyme here in the U.K., and will begin offering the device from October 17. It announced the news via its Twitter account:

Breaking news — we'll be the only UK network to have the just announced HTC Rhyme! When can you get your hands on one? From 17 Oct!

If you're adamant you don't want to join O2, and you're happy to pay full price for the handset, you can get the SIM-free model instead, which you can use on any network with an existing SIM card. has announced on its blog that the device will be available from October 8, but a price is yet to be announced.

In case you missed yesterday's announcement, the HTC Rhyme was previously codenamed the HTC Bliss, and looks like a pretty nice low-end smartphone. Its biggest brag is an LED charm that illuminates to alert its owner of new notifications (you can see why it's aimed at the ladies), but its list of specifications aren't bad for an entry-level device.

In addition to a 3.7-inch WVGA display, the Rhyme boasts a single-core 1GHz processor, a 5-megapixel camera, Android 2.3 and HTC Sense 3.5.

Of course, the Rhyme isn't going to quench your thirst for the biggest and best Android handset that's available, but it might make an ideal gift your better half this Christmas.

Are you pleased that the HTC Rhyme is coming to the U.K.?

[via Phandroid]