October is Breast Cancer Awareness Month, and HTC is going all-out to encourage consumers and the rest of the tech industry to take note.

The Taiwanese company has announced a limited edition One M9 in bright pink, which fans can purchase from its online store for $649 off-contract. The device is available with or without a pink ribbon logo on its back, and comes with $100 in Google Play credit and a Dot View case.

HTC has also confirmed it will donate $25,000 to the Breast Cancer Research Foundation, regardless of how many handsets it sells. "Through this partnership, and with your help, we can take one step closer to eradicating breast cancer," the company says.

The limited edition One M9 in pink is compatible with AT&T and T-Mobile in the U.S. (not Sprint or Verizon), and is only available while supplies last. The free Google Play coupon and Dot View case are available until October 31 with the pink One M9 only.

Visit HTC's online store via the source link below to bag yours.