To pry consumers away from the clutches of Apple's upcoming iPhone, some of the industry's biggest companies are already plotting their next moves. We've already seen some big flagships hit the market this year, including the HTC One, LG Optimus G Pro and Samsung Galaxy S4. Even bigger, badder devices are already being thought up in secret company labs, however. Because once the next iPhone is out, even if it doesn't match up spec-for-spec, the device will no doubt sell very well—it always does.

A few of these devices we already knew were coming, not in any official capacity, but their arrivals are almost inevitable. First is Samsung's Galaxy Note III, which is rumored to come with a 5.99-inch Full HD Super AMOLED display and Exynos 5 octo-core processor. Second is the LG Optimus G2, a device that's recently come into the frame as a 5-inch handset (another report said 5.5-inch Full HD display) that could be running a Qualcomm 800 processor.

Not much information is known about either Samsung or LG device. And even less is known about a potential HTC Butterfly 2, which DigiTimes claims is going to launch during Q3. As expected, the devices will come with a lot of the One's features—BlinkFeed, UltraPixel sensor and BoomSound—though it's unclear if the design will match. The original butterfly had a soft touch rear shell (as did the DNA), but we expect the company to introduce an even more improved HTC One design—if that's even possible.

Still, this news is key because Verizon passed up on the HTC One, but perhaps it will instead offer the Butterfly 2 as the DROID DNA 2, with many of the features found in the HTC One.

All of this information is according to industry sources, and we've heard similar reports before. The prospect of a Butterfly follow up is new, but not entirely unexpected. As the stature of the next iPhone grows—Apple's presence is all around us, even if the company hasn't held a big event since last year—companies are already planning responses.