HTC on Friday announced Jason Mackenzie has been promoted to global Executive Vice President, a position that will focus on building new strategic partnerships. Mackenzie formally helped found HTC Americas, spearheading the release of the first 4G smartphone at every major U.S. carrier. André Lönne will fill in as the new President of HTC Americas.

"Jason Mackenzie is one of HTC's strongest senior executives and it was important for us to promote our senior talent and take advantage of his leadership as HTC moves forward," said Cher Wang, CEO of HTC, in an email provided to TechnoBuffalo.

As the President of HTC Americas, Mackenzie helped build the company's image here in the U.S. as a unique and innovative competitor. Under his guidance, Mackenzie ensured customers were aware of HTC's big new products, including devices like the One M7, One M8, One M9, and even the HTC Vive. With Vive, Mackenzie helped HTC foster the relationship with Valve, which is a major player in the gaming space.

As for the appointment of Lönne, he'll now oversee operations across the Americas, which includes the U.S., Canada and Latin America.

"André has had a significant impact on HTC's businesses across Europe and most recently in North America and with this new role will lead our HTC Americas team to continue our strategic growth in the region," said Chialin Chang, Global President of Sales for HTC.

Among Mackenzie's first tasks will be overseeing the release of the HTC M10, which is shaping up to be one of HTC's biggest releases of the year.