With graduation ceremonies behind us now, the world is flush with a new crop of bright-eyed hopefuls chomping at the bit to blaze trails. And for some, that will involve coming back to an environment they had only just left behind: Education.
Those with tech ambitions and a burning desire to revolutionize the educational system may find themselves in the edtech category. And why not? It's a hot field these days, as companies like Udacity, Coursera, and Top Hat Monocle are raking in several millions of dollars in funding. And by all accounts, that niche will only grow. Venture capitalists invested nearly $430 million in educational tech companies in 2011. By 2015, the market size in the U.S. could hit $1.2 trillion.
Unfortunately, breaking into this area isn't so simple. But MBAonline.com recently completed its guide to success for edtech startups, and there are some useful tidbits in here for budding techpreneurs.
The article identifies three popular areas of the edtech market:
- digital alternatives to brick-and-mortar educational institutions, like Udacity and Coursera
- learning management systems that support traditional with online tools for classroom management, tutoring and more
- products, including hardware and software — both emerging and existing — that can transform the educational experience
These are far-ranging ends of the spectrum, but they do share some similarities — like certain obstacles particular to educational institutions. This sector has a well-deserved reputation for being underfunded, hierarchical and inefficient. In fact, the rules and bureaucracy can stymy even the brightest upstarts. But creative tech founders are discovering that the old rules leave a lot to be desired, and in lieu of starting from the top and going down, they're taking on a bottom-up approach instead by appealing to guidance counselors, teachers and students. That's certainly easier than trying to sway tight-fisted administrators, and it may even be more effective.
Instructure co-founder Brian Whitmer told MBAonline that many traditional systems were developed with administrators in mind, since they're the ones who make the decisions. "…what really matters," says Whitmer, "is that end user experience. And if you can build something that can solves peoples' problems and saves them time and helps them be more successful, then the administrators will love it even more than if it's easy for (just) them to use."
Of course, that old Field of Dreams mantra, "If you build it, they will come," doesn't apply here. Edtech is a highly competitive market, and like many other tech startups, players in this field have to go out and court users, some of whom have already been burned by lackluster offerings. This is why so many start-ups often wind up going the free or freemium route (where initial cost of entry is gratis, but additional features are paid out per service). This is considered an essential in edtech these days. But once a userbase is established, they're in the best position to realize the huge potential in this game.
After all, this is a field in sore need of disruption, and there are high stakes for visionaries who can make that happen. Today, the tools and talent exist, which means we're on the cusp of a genuine transformation in education. Who will be at the forefront of that change? That still remains to be seen, but if you're interested in being part of it, then hit up the source link for more advice and insights on what it takes to succeed in this fast-moving field.
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
Win an iPhone, iPad and Apple Watch with the Reader's Choice giveaway!
What's the best phone of 2019? Is it the iPhone 11 Pro, Pixel 4 or OnePlus 7T? What about the best laptop, games console, tablet and more? Vote NOW in the Reader's Choice awards and win BIG in time for the holidays!
Here are the best products from IFA 2019!
Here are the products announced at IFA 2019 that were worthy of our Best of IFA 2019 awards. Also featuring MrMobile's single best product at the show!
Promote healthy development of your baby with one of these DVDs
The right DVD can keep your child entertains while also help develop speech, mobility, and a love of the arts. Here are the best DVDs for your baby.