With gadget makers churning out new devices every few weeks, it’s not easy to stay up to date with the latest technology. And it’s certainly not cheap. But if you ask very nicely, your favorite electronics company may just send you their latest handset absolutely free — providing you also draw them a picture.
That’s what happened to Samsung fan Shane Bennett, who asked the Korean company for a free Galaxy S III prior to the handset’s launch. The only thing Bennett provided in return was a cartoon drawing of a dragon. His Facebook message to Samsung Canada read:
“Hello, I have bought many samsung products. I currently have a Samsung LCD TV, Samsung Galaxy S, Samsung laptop. I was just wondering if I could get a free Galaxy S3.
“I have attached a picture of a dragon I just drew for you.
“Have a great day!”
Unsurprisingly, Samsung’s online community manager Drew Bomhof politely said no initially. But he did provide Bennett with a drawing of a kangaroo riding a unicycle in return (seriously!):
“Hey Shane. Thanks for inquiring about scoring a free Galaxy S III. Unfortunately if we gave a free S III to everyone who asked, we’d probably be out before they ever went on sale, and we’d go under as a company. That being said, your drawing of the dragon is epic, so we’re returning the favour. Please find attached a drawing of a kangaroo on a unicycle.”
Pleased with his reply, Bennett posted a screenshot of it on Reddit, and through the power of social media, it went viral. In fact, Bennett’s post became so popular that it gained Samsung a lot of attention, and as a result, Bomhof changed his mind.
He invited Bennett to the Galaxy S III launch party in Toronto back in June, and then sent him a custom-made Galaxy S III handset that featured Bennett’s dragon cartoon emblazoned on the front and back of the device (seen above) — as a “token of the appreciation for the positive media.” The device also came in a custom box that featured Bennett’s dragon on the front, and had a dragon wallpaper pre-installed.
It’s not often companies perform gestures of goodwill like this — at least not to this extent. But it proves that the power of social media can do great things. What’s more, Samsung is likely to have gained itself a customer for life.
What an awesome story!