Apparently, there's more behind Apple's marketing strategy than we all thought.  At least according to Simon Sinek, Apple's working some voodoo magic on your brain, reversing the thought process behind their whole operation.  You see Microsoft, Dell, HP and the rest of Apple's competitors all base their strategy off what they're making.  The problem?  Anyone can make a great computer. Apple's differentiator comes as they define why they're doing what they're doing.  Yes, you're undoubtedly confused but have a listen to the video above and see if you don't come out in agreement.  Once you do, leave your thoughts in the comments.  Is this guy just BSing or is he actually on to something?