Honor isn’t actually a company. It’s just a brand owned and operated by Huawei, but the phones have been pretty successful in Europe and Asia despite fierce competition. And now Honor, like its parent plans to announce soon, will take aim at the United States and other markets where it hasn’t pushed hard.

The View 10 represents the brand’s latest attempt to become recognized internationally. While internal specifications are comparable with the Mate 10 Pro (also heading to the U.S. in 2018), its price will be easy on the wallet. Honor would like to position itself as a budget-friendly brand much like OnePlus.

Design wasn’t really the focus here. Honor didn’t overhaul the design language it’s been using in recent years, and that’s really no problem yet. The View 10 looks high-end. Aside from being made primarily of metal, there is an all-screen front with slim top and bottom bezels.

Internal specifications are on the respectful side. The View 10 features 5.99-inch Full HD+ (2160×1080) IPS LCD display with 18:9 aspect ratio, an in-house Kirin 970 processor, 6GB of RAM, 128GB of internal storage, 20MP and 16MP cameras on the back, a 13MP front-facing camera, a 3750mAh battery, a fingerprint scanner, and Android 8.0 Oreo with EMUI.

The main differences between this phone and the Mate 10 Pro come in the display and battery. Huawei’s flagship has a display of the OLED variety and the battery is slightly beefier. Yet the View 10 is going to cost about half as much as the Mate 10 Pro.

The world’s first artificial intelligence-based processor is included. Huawei’s Kirin 970 boasts a built-in neural-network processing unit (NPU) that allows the View 10 to understand user behavior. Honor says the processor is faster and more efficient than “any CPU/GPU powered architecture” in the mobile industry today.

Apps from Microsoft, Monster, and Snapchat have been optimized for the View 10, too.

Honor will begin selling the View 10 on January 8 in India, the United Kingdom, France, Germany, Italy, and Spin. It’ll come to the U.S. as well, but the brand didn’t offer any details on that. We do know, however, that the View 10 is priced at $460. So it’s in a class with phones like the OnePlus 5T and Moto Z2 Play, which has turned out to be appealing as consumers seek to cut costs but still buy quality products.

As soon as Honor shares availability details for the phone in the U.S., we’ll let you know.