Google wants to make search results even more personal. Celebrities are gaining the opportunity to record videos of themselves answering questions they often get. If you search a personality’s name or maybe a specific topic about them, there’s a chance you’ll get to see them answer directly.
Here’s what the selfie-style videos look like:
Notice the clips are positioned at the top of search results, and Google didn’t skimp on quantity. Celebrities who decided to record the selfie-style videos answered more than just one or two questions. Users can simply swipe left and right between clips to know more about their favorite famous faces.
Only a handful of celebrities have agreed to pilot the feature for Google. Answers are coming from people like Priyanka Chopra, Will Ferrell, Tracee Ellis Ross, and Nick Jonas among others. In total, there are twelve celebrities participating. Google expects to have many more personalities from different industries added in the coming months. For now, though, you can try out the feature with your voice by searching the name of any personality who recorded some answers.
The feature is live, but it appears to be exclusively available in the United States. There’s no word on a potential launch in additional countries.