After weeks of incessant leaks and confusing marketing by Google, the Pixel and Pixel XL were finally announced. The Google phone we’ve all been waiting for is finally here.

Right off the bat, the most impressive thing about the Pixel is that it’s a Google phone, through and through. Software and hardware, it was all created by Google’s engineers. The phone itself was built by HTC, but that’s a note most casual consumers won’t ever care about.

One of the key additions to the new phones is the Google Assistant, which migrates from Allo to the entire phone. You can now talk to the Assistant anywhere by pressing down on the home button and have a conversation with it. Google talked in detail about how close to human interaction it is, and how it’s aware of context without needing to repeat key words over and over.

It looks pretty awesome.

Google touted the 12.3MP camera as the best ever. That’s some high praise with the Note 7 and iPhone 7 Plus camera still churning out terrific pics. Apparently, though, the Pixel camera is the highest rated phone camera by DxOMark, earning an 89 score (compared to the iPhone 7’s 86). To add to the appeal of a top of the line camera, Google also includes unlimited Google Photos storage at full resolution with the Pixel phones. You’ll never have to worry about running out of storage due to photos, ever.

One area where Android phones fall behind Apple’s products is customer service, and Google answered that head on with 24/7 customer support with screen sharing. If you have any questions or issues with the Pixel, you can call up support and they can see exactly what the issue is.

The phone also boasts premium specs: high res displays, 4 gigs of RAM, Snapdragon 821 and USB-C along with some other notable features like quick charging and integration into the Google’s AI vision.

There’s no doubt that this phone is a great alternative to Apple or Samsung’s phones. It integrates some of the best aspects of the Google ecosystem while improving on what the Nexus provided, which was already a solid experience. The Pixel is not without many faults, but what phone isn’t at this point—the iPhone 7 design is stale while the Note 7 is blowing up.

Check out the video above to see what Jon likes about the Pixel phones.