Google has kicked off its first ever storewide summer sale, giving customers the opportunity to rent any movie in its library for 99 cents, subscribe to high-profile applications like Runtastic, The New York Times and TuneIn for half price, and purchase some of the latest games for up to 80 percent off.

Here's a quick summary of the promotion:

Movies and TV 

  • Movies: 99 cent sale on all movie rentals
  • TV: Up to 50 percent off new releases and more

Apps, books, games and music 

  • Apps: 50 percent off a one-year subscription to a whole host of applications, including Memrise and NeuroNation.
  • Books: 50-80 percent off
  • Games: Flash Deal with limited time IAP discount and Premium Games discounted by up to 80 percent
  • Music: Up to four months free offer for a Play Music subscription

The promotion is only available in select markets

The sale will run from June 29 until July 6 for applications, books, games and music, and until July 13 for movies and TV shows. Sadly, it's only available in select markets — so if you open up the Play Store later today to find that everything is still listed at its usual price, you'll know why.