On the heels of major announcements by Apple and Microsoft earlier this month, Google announced Jelly Bean, the Nexus 7 tablet and Google Nexus Q at the Google I/O 2012 event in San Francisco. Additionally, CEO Sergey Brin took to the stage to show off the latest developments of Google Glass. Better yet, it did so in a fairly ballsy, X-Games fueled entrance, complete with sky-divers, BMX stunts and rappelling down the side of the San Francisco Convention Center at Moscone West. The extravagant entrance was documented through Google+ Hangout and was quite surprisingly well executed considering how many things could have gone awry. What if a parachute didn't open? I kid.
Sergey Brin's presentation of Google Glass culminated when he announced that all U.S.-based Google I/O attendees would be able to pre-order a pair at $1,500. He asked the developers in attendance to take the Glass and help figure out new applications for the device, much like how developers have been asked to expand the usage and impact of mobile apps.
So it got us thinking: What does Google's Glass mean to us? The keynote demonstrated it can be used to shared images, but is it nothing more than a phone camera embedded into a pair of glasses? Was the flashy entrance, something right out of a Mountain Dew commercial, meant to fuel excitement and disguise a rather bland presentation?
The presentation demonstrated that Glass can augment existing applications where helmet cams are used: military or law enforcement applications, sports athletes could wear them for additional footage, entertainment value. Here are a few places where we think Glass can change everything.
Business, Life and Safety Redefined:
For us, we know covering events like Google I/O could be significantly easier. Would reporters be able to deliver news video instantly without a camera crew? Imagine if reporters had not only cameras, but Glass on their heads while the uprisings were occurring in Egypt this year. Or better yet, what if civilians had them to show real-time content without having to worry about taking out their cameras or phones? Glass could reshape news as we know it.
Would it take desktop screen sharing to a different use? Say a construction foreman discussed building status/specifics and sent images back to an architect or engineer for real-time decision making. That could drastically change how engineers work today, especially if those back in the office had a live view of the construction site.
Or, what if members of the military could send back real-time images and video of the battlefield? That could increase the safety of our soldiers abroad while providing valuable intelligence to the team back on base. Glass is non-intrusive, but Google would need to find a way to embed it inside helmets.
We definitely think there is huge potential with Google Glass, except today's keynote, or any other information about it has left us wanting more. So, heres to imagination. Where can we expect to see this technology one day? Where can we it be used?
Are we all doomed to look foolish with one of these hanging on our face?
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