Google on Monday announced a partnership with Luxottica Group, which currently owns and operates Ray-Ban, Oakley, Oliver Peoples and more. Basically, any eyewear worth owning is under control of Luxottica—this deal cannot be underestimated. Google and its minions are still trying to find the best way to use and market the wearable computer, but with Luxottica involved, the problem of actually looking like a normal thing might not be so difficult. That means everyday people who like everyday eyewear might not be embarrassed to have a glass prism above their eyeball. It also gives Google the opportunity to market to the lifestyle crowd, of which Google has very little concept.
Google says Luxottica will bring its manufacturing expertise to the mix, allowing Google to distribute and sell Glass to a wider audience. You, me, your surfer uncle, etc. "Luxottica's retail and wholesale distribution channels will serve [Google] well when we make Glass available to more people down the road," Google said. Google already offers the Titanium Collection of frames designed by the Glass team, but Luxottica's involvement will introduce a higher standard to how the wearable looks. How it functions is another matter entirely.
The deal will will first be limited to the U.S. market, and focus on Ray-Ban and Oakely, two of Luxottica's most well-known brands. In a press release by the eyewear conglomerate, Luxottica said it hopes to combine the high-end technology of Glass with "avant-garde design." If you didn't think Glass sounded pretentious enough, well, Luxottica's quote says it all. The news is certainly big, and will allow Google to reach an audience outside of Silicon Valley. But how people use it, and the supposed myths being spread around, are the technology's bigger issues.
The partnership isn't expected to produce results anytime soon, meaning you won't see any Glass Edition Wayfarers at your nearest Lens Crafters or Sunglass Hut in the coming weeks. But with 12.4-percent of the eyewear market as of 2012 (via The Wall Street Journal), you're likely to see Glass popup in a lot of retail stores when a consumer model is finally available. In all, Google will have access to 5,000 stores across the U.S. thanks to its Luxottica partnership. It seems we have yet to even see the beginning of Google's Glass onslaught.
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
Win an iPhone, iPad and Apple Watch with the Reader's Choice giveaway!
What's the best phone of 2019? Is it the iPhone 11 Pro, Pixel 4 or OnePlus 7T? What about the best laptop, games console, tablet and more? Vote NOW in the Reader's Choice awards and win BIG in time for the holidays!
Here are the best products from IFA 2019!
Here are the products announced at IFA 2019 that were worthy of our Best of IFA 2019 awards. Also featuring MrMobile's single best product at the show!
Keep that impressive Pixel 3 XL camera protected with these cases
If you have a Pixel 3 XL, chances are you're worried that its stunning glass and metal design will break during that first unexpected drop. We know the feeling, so we’ve compiled the best cases to keep your phone protected.