Garmin is typically associated with GPS hardware. But action cameras? Not so much. Yet the company recently introduced a new device it hopes can go toe to toe with other big names such as the GoPro Hero3 and Sony Action Cam—two devices that have had much more time on the market. Garmin’s new Virb might be late to the game, but it still has plenty to offer.

Based on looks alone, Virb looks tough, like it can withstand the elements without breaking a sweat. And some of its stats very much reflect that. For starters, the Virb can be submerged in up to one meter of water for 30 minutes—and that’s with no extra housing whatsoever. Obviously that’ll be huge for avid divers, or even surfers and other water sports fanatics that want to record their adventures.

There are actually two different models, but only the elite version comes with Wi-Fi and GPS, making it the better option because of the flexibility. Virb is a little bigger and heavier (6.26 ounces) than other competitors, but Garmin’s cam promises three hours of battery life, which bests other options currently out there. In addition, that size allows for a 1.4-inch display, allowing users to more easily adjust settings and whatnot.

The image sensor is 16-megapixel (1/2.3-inch CMOS), 1080p HD video at 1920 x 1080 30fps, 720p HD video 1280 x 720 30 fps and 60 fps, and time lapse options. The regular Virb will run users $300, while the Virb Elite will cost $400, which is quite a lot this far into the game. Virb is set for a release in September.