This is a lot of information and stipulation to fit into a single headline for reference, so here's the full rub before we get to the press release bits. If you purchased a retail copy of Deus Ex: Human Revoltuion from GameStop and the company opened the box and pulled out the OnLive code in advance, GameStop is now offering you $50 in store credit and a buy 2 used games, get one used game bargain.

GameStop was outed over the last two days for having physically opened Deus Ex and removed coupons from the box before selling the game to its customers at its full, new, retail price. Gamers, of course, were outraged citing that GameStop was delivering them a lessened product and one that could not be considered "new."

Afterall, buy a game from them, crack the seal and they won't accept it as a return, right?

GameStop is extending an offering of apology and peace. This email is being sent around to customers who made the purchase in store, as submitted and posted to Joystiq:

Dear GameStop customer,

Earlier this week, GameStop removed a competitor's coupon from standard edition PC versions of Deus Ex: Human Revolution, a recent release by Square Enix. We were not aware that the product box would contain this competitor's offer. We regret the events surrounding this title release and that our customers were put in the middle of this issue between GameStop and Square Enix, the publisher of this game. And for this, we are truly sorry.

For your inconvenience, we would like to offer you a free $50 GameStop gift card and a Buy 2 Get 1 Free pre-owned purchase. We want to earn back your trust and confidence in the GameStop experience. Please bring in this email and your store receipt or order confirmation from and present it to a Game Advisor.

Paul Raines CEO, GameStop

As far as we're concerned, that's a great way to say "sorry." Sure, the company still violated the trust of its customers, but they will be taking a fiscal hit in the process. Realistically, though, once GameStop starts their streaming service, this move by OnLive would have provided competition that may have cost them more money than this apologetic giveaway.

Too bad GameStop didn't pull the coupon for Xbox LIVE out of my copy…

[via Joystiq]