Video games are a big deal these days. The industry is booming, and the billions of dollars are floating around it are just waiting to be sucked up to boost our economies. We Millennials, the ones who have refused to "grow up" as our Baby Boomer dads put it, have built a capital empire that even heads of state can no longer ignore.
With that, Angela Merkel, the current Chancellor of Germany, will be in attendance at Gamescom 2017, and she is set to open the festivities with a speech. Gamescom will be held in Cologne, Germany, and if it's anything like last year, 345,000 people will be in attendance, roughly five-times the number of people who attend E3 in its busiest years!
Gamescom organiser-in-chief Gerald Böse is thrilled to host the Chancellor at the show.
The participation of the Chancellor is a sign of great appreciation for us. With her visit she honours the development of gamescom into one of the most successful and largest events in the German trade fair system. Gamescom is today the world's largest event for computer and video games. She emphasises the position of Koelnmesse as one of the leading trade fair organisers worldwide in the digital media and entertainment segment.
Gamescom will be held from Aug. 22 to Aug. 26.