Samsung Galaxy S 4 White Frost Front

AT&T just announced that customers will be able to pre-order the Samsung Galaxy S4 beginning on April 16 for $249.99 with a new two-yer contract. Customers interested in reserving a device can visit today to do so.

Oddly, we expected the phone to come in at the $199 price point, the same price that the Galaxy S and Galaxy S II launched at. We also expect the HTC One to launch around $199.

The HTC One is expected to launch in April as well, so the two smartphones will truly battle for consumer attention. Both offer quad-core processors, beautiful high-end displays and unique features that will suit a variety of tastes. For more information on the Galaxy S4, be sure to check out our hands-on video.

AT&T did not say when the device is expected to ship.