Samsung’s Galaxy Note 3 isn’t the biggest phone we’ve seen this year—that award goes to Sony’s Xperia Z Ultra—but it’s arguably the most anticipated phablet. Announced earlier this month at IFA, the Galaxy Note 3 is coming at a time when Samsung is no longer the defacto phablet choice, but it still has the reputation for popularizing the humongous form factor. So with a ton of competition in the big phone market, what’s a company to do?

The thing about the Note 3 is that Samsung stuck to its successful phablet formula. For the most part, the design itself is the same, with more squared off edges and even less bezel than before. You would hardly know its a new Note device, but that’s not the point—most of the changes are internal. As expected, the Note 3 sports insane specs, and comes with some neat software tricks that are driven by the Note 3’s improved S Pen.

Equipped with a 5.7-inch Full HD display, Android 4.3, 13-megapixel camera, Bluetooth 4.0, 3200 mAh battery and black, pink and white color options, the Galaxy Note 3 is a device that will definitely appease fans of Samsung’s famous Note lineup. There are other choices out there now—LG G2, Galaxy Mega, and the aforementioned Xpera Z Ultra—so the Note 3 might not be the automatic phablet choice. But judging by past Note experiences, Samsung’s new device will likely be a huge hit.

This is just the unboxing, meaning we have plenty more content to come. Anything you guys want to see right away? The device is certainly huge, but its size is a big part of the charm. Have you warmed up to the phablet trend? Or do you prefer devices like the Galaxy S4 or HTC One, or even the iPhone 5s?

Samsung Galaxy Note 3 Gallery

Thanks to Negri Electronics for providing us with the Galaxy Note 3 for this video.