The “WeAreTabCo” viral marketing campaign may have flown under your radar but it captured my curiosity over the past few weeks. I owe that to its combination of clever digs at the big players in mobile, a combination of high concept and low production values, and my own penchant for getting caught up in drama and hype. Today the curtain was drawn back on the real company behind TabCo: Fusion Garage, and their first products, the Grid 4 phone and Grid 10 tablet, both powered by the new GridOS platform.

You may remember Fusion Garage from such flops as the “JooJoo” tablet and their ill-fated partnership with TechCrunch to build the “CrunchPad” tablet. The former resulted in a few refunds and a lot of ill will, the latter in litigation and blog posts full of name calling. Arisen from the ashes, FG is back with a new operating system built atop Android and both a phone and a tablet to run it on.

Grid’s launch event – held via Webcast from what appeared to be an empty theater, with crowd applause sounds mixed into the Web audiovisual feed – outlined the basics of GridOS, the two devices, and their raison d’etre. In a nutshell, GridOS is built “leveraging an Android kernel,” and will support Android apps, but FG CEO went to great pains to underscore out his new platform is meant to be unique in a “red ocean” of Google-powered devices that all look the same and leave their users cold.

Both Grid 4 and Grid 10 sport competitive high-end spec sheets and price points, and sleek, minimalist design. Given Fusion Garage’s track record, we’d be foolish to treat the products as anything other than vaporware just yet, but the tablet is up for pre-order now, set to ship on September 15th, and apparently will be carried by Amazon (it’ll ship with Amazon’s app store preloaded). The smartphone is on track for release in the fourth quarter of this year, and will be sold on an unlocked basis with carrier support announcements forthcoming.

Whether or not the world needs another mobile platform is debatable, but it’s good to see competition and fresh takes on what the mobile computing experience should look and feel like. And the fact that GridOS is built atop Android means it’ll launch with a solid core of developer support for apps as well as at least a shot at making a splash via its own native UX and SDK. Or I should say it should launch with said advantages … I’m hanging on tightly to that vaporware tag until I get one of these things in my hands.

Check out the preview videos below – and more on FG’s website – and let us know your thoughts on the relaunched Fusion Garage and their newly hatched family of GridOS mobile devices.

UPDATE: The videos have been pulled from Vimeo. Go figure.

Fusion Garage Grid 4 Phone – Tech Specs

  • $399 USD (Unlocked)
  • Height: 122.4mm
  • Width: 63.9mm
  • Depth: 9.6mm
  • Weight: 137g
  • Processor: Qualcomm MSM8255
  • 512MB RAM
  • Storage: 16GB + microSD Card Slot
  • Display: 4.0” TFT LCD, 800 x 480 resolution
  • Grid OS with Android applications
  • Radio: Tri Band 3G (HSDPA) / Quad Band GSM
  • Wi-Fi 802.11b/g/n
  • GPS/AGPS, Bluetooth 2.1+EDR, A2DP
  • Sensors: 3 axis Gyroscope / Accelerometer / Ambient Light / Magnetometer / Proximity
  • Camera: 5 Megapixels w/Autofocus, LED Flash, and 720p HD Camcorder
  • Front facing camera: 0.3 Megapixels
  • Micro USB connector / Micro SIM card slot
  • 1300 mAh Battery

Fusion Garage Grid 10 Tablet – Tech Specs

  • $499 / $599 USD (WiFi Only / WiFi + 3G)
  • Height: 274.2mm
  • Width: 173.5mm
  • Depth: 13.9mm
  • Weight: 690g
  • Processor: Nvidia Tegra II 1.2Ghz Dual Core
  • 512MB RAM
  • Storage: 16GB + microSD Card Slot
  • Display: 10.1″ TFT LCD, 1366 x 768 pixels
  • Grid OS with Android applications
  • Radio: Tri Band 3G (HSDPA) / Quad Band GSM
  • Wi-Fi 802.11b/g/n
  • GPS/AGPS, Bluetooth 2.1+EDR, A2DP
  • Sensors: 3 axis Gyroscope / Accelerometer / Ambient Light
  • Front facing camera: 1.3 Megapixels
  • Docking port (Charging, HDMI, USB) / Micro SIM card slot
  • 5,800 mAh Battery