Today Fujifilm announced the X10, a prosumer compact digital camera with 4x manual zoom and 1080p Full HD video recording. The Fujifilm X10 is unofficially known as the budget alternative to the omnipotent X100–a pro level monster the company rolled out with fireworks earlier this year. Despite the X10’s prosumer status, the camera does not fail to pack a Mike Tyson-sized punch within its class. In addition to its 2/3-inch EXR CMOS sensor and f/2.0 Fujinon optics, the camera manages to pack in the following features:

  • 4x manual optical zoom featuring Fujifilm’s new Intelligent Digital Zoom technology that doubles telephoto capabilities and provides up to 8x zoom
  • Fast power start-up; the X10 is fully ready to shoot in approximately 0.8 seconds using the on/off power switch built into the lens ring (must be in Quick Start mode)
  • High-contrast and wide viewing-angle 2.8″ 460K dot high contrast LCD screen that provides excellent viewing even outdoors and in bright sunlight
  • Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)
  • Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
  • RAW shooting and in-camera RAW processing (SilkyPix RAW conversion software supplied in-box)
  • Best-in-class3 1080p Full HD movie recording capabilities
  • Film Simulation Modes (eight setting are available, including Velvia / PROVIA / ASTIA)
  • Manual pop-up flash with a range of 7 meters (approximately 23 feet)
  • Electronic horizon leveling gauge to ensure that the camera is being held level, and histogram display to check image gradation
  • Motion Panorama 360° for seamless 360-degree panoramic shooting

Fujifilm told us that the X10 will be shipping this November, but pricing information is a few weeks away. For the full specifications, click the image below to enlarge:

And here is a gallery of this sexy beast: