It wasn’t long ago that telemarketers could unscrupulously bombard you with calls to buy this, that or the other thing. It became quite annoying, so much so, that if you recall, the FTC (Federal Trade Commission) created the “National Do Not Call Registry”, where once consumers registered their phone number, companies that did not have an existing business relationship with you were prohibited from soliciting you via the telephone.
This registry has protected the consumer fairly well and has all but eliminated telemarketing calls in my household. With that form of marketing eliminated companies have needed to find other ways to get you their message, thus the problem web surfers are having now. Companies are now resorting to tracking your online activities and gaining information in order to target their online marketing campaigns.
This form of marketing may go the route of telemarketing if the FTC has anything to say about it. Federal regulators are proposing a “Do Not Track” too for Internet users that would prevent marketers from tracking their Web browsing habits and other behavior online in order to target their advertising.
The “Do Not Track” proposal is just a piece of a larger report that lays out framework for protecting consumers both online and off as personal data collection continuously seems to infiltrate our lives, often without our knowledge.
FTC Chairman, Jon Leibowitz said, “the marketing industry has not done nearly enough to make sure people understand what personal information is being collected, or to provide them adequate control over that data collection.” Chairman Leibowitz sees the Do Not Track tool as an important way to give consumers control and opt out of a lot of the tracking that occurs.
With all this apparent sneakiness from advertisers, there are some groups that are self regulating data collection. Leading trade group IAB has launched a program that places an icon inside the online ad of participating companies. Clicking the icon takes consumers to a Website that provides information about what type of data is collected and gives consumers the ability to opt out of such tracking advertising.
The software proposed by the FTC is still in the testing stage, and browser companies have been cooperative in helping the development process. I wouldn’t be surprised to see some sort of “Do Not Track” list and software to help online users opt out of behavioral advertising some day in the future.
Does the fact data about your online habits is being collected by advertisers and used to target market bother you or do you just consider it a byproduct of Web surfing?
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
Win an iPhone, iPad and Apple Watch with the Reader's Choice giveaway!
What's the best phone of 2019? Is it the iPhone 11 Pro, Pixel 4 or OnePlus 7T? What about the best laptop, games console, tablet and more? Vote NOW in the Reader's Choice awards and win BIG in time for the holidays!
Here are the best products from IFA 2019!
Here are the products announced at IFA 2019 that were worthy of our Best of IFA 2019 awards. Also featuring MrMobile's single best product at the show!
Illustrate your brilliant ideas on the best whiteboards
Teaching, training, and brainstorming represent a fraction of activities that involve a lot of writing and erasing. What better medium to use than a whiteboard? We have a collection of some of the best whiteboards available today.