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DirecTV announced today that its current vice president of Content Strategy and Development will leave his post at the end of this year, and will be replaced by an executive from AT&T.

Derek Chang has been the vice president of Content Strategy and Development for six years now, but will depart the company at the end of the year.  Stepping into his position will be Dan York, former president of Content and Advertising Sales for AT&T.  Mr. York will join DirecTV in early July as executive vice president of Programming, and Chief Content Officer.

York's position will see him looking after the programming and content rights for the satellite provider, as well as overseeing the ROOT Sports team.

AT&T U-verse, which York was involved in developing, grew to $9 billion in annualized sales during his tenure.


DIRECTV Names Dan York Chief Content Officer; Derek Chang to Leave DIRECTV at Year End

EL SEGUNDO, Calif.–(BUSINESS WIRE)– DIRECTV announced today that after more than six years of successfully leading its programming acquisition, original content, regional sports networks and ad sales groups, Derek Chang will leave his position as executive vice president of Content Strategy and Development at the end of the year. Succeeding him will be Dan York, former president of Content and Advertising Sales for AT&T, who will join DIRECTV in early July as executive vice president of Programming, and Chief Content Officer.

York, who will report to Mike White, chairman, president and CEO of DIRECTV, will initially lead DIRECTV's efforts in programming and content rights, and then oversee the content and ROOT Sports teams as Chang transitions out of his role at year-end.

"I want to thank Derek for his tremendous leadership over the years in establishing DIRECTV as the very best in content highlighted by DIRECTV's preeminent position in HD and its continued superiority in sports programming," said White. "We understand Derek's desire to take his career in a different direction but I personally appreciate his advice and guidance during my own entry into the industry and his willingness to work with me on a thoughtful transition over the course of this year."

"I am extremely proud to have been part of such a tremendous team and such great successes at DIRECTV," said Chang. "Under Mike's leadership I am confident that the company will continue to perform at the highest levels in this industry."

White added, "While we're sorry to see Derek leave, I'm delighted that after an extensive search both inside and outside the company, we have selected someone of Dan York's talent and ability to replace Derek. Dan brings an extraordinary breadth of experience to DIRECTV, from helping to build the AT&T U-verse video platform from the ground up to successfully managing all aspects of the content business including distribution, marketing and acquisition of linear, VOD, PPV and sports programming. I know Dan will ably continue Derek's legacy of strong, imaginative content leadership."

"I'm looking forward to working with Derek and his programming group, who I have long admired for their tenacity and creative thinking," said York. "This is an exciting opportunity to not only be a part of Mike's talented executive team, but to have the advantage of DIRECTV's unequaled reach and scale to continue building an affordable, engaging content offering that will take DIRECTV customers' viewing experience to a new level, both inside and outside the home."

As president of Content and Advertising Sales for AT&T, York developed the content strategy and offering for AT&T U-verse and oversaw AT&T's content activities across all of its platforms, including TV, online and mobile, which serves more than 100 million customers. In six years, he helped build U-verse from zero to more than $9 billion in annualized revenue while managing billions of dollars in content expense.

York was previously head of Programming and Development for In Demand Networks, the leading VOD, PPV, and sports provider. Before that he worked for 12 years at HBO, most recently managing the distribution, marketing, sponsorship, and select content acquisitions and programming operations for HBO's Sports PPV business.

York holds master's and bachelor's degrees from Michigan State University.


DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to 32 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.9 million customers access to more than 170 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy- award winning technology and higher customer satisfaction than the leading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 13 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit [press_end]