Facebook's first order of business for its Paper app, which just launched on Feb. 3, won't just be to get it onto iOS devices, but to defend its name in court. Following the app's launch on Monday, FiftyThree, which already has a terrific drawing app called Paper, publicly called on Facebook to change the name of its new reader app, but the social network refused. At the time, FiftyThree said it was keeping its options open, and has now filed a trademark for the "Paper" name in order to clear the issue up. FiftyThree currently owns the "Paper by FiftyThree" trademark.
It's not surprising to see FiftyThree take action, despite the apps being very different in functionality. Paper by FiftyThree has earned its place as a staple app on the iPad, but against Facebook's unmatched social presence, the app might soon be relegated further down the search line the longer Facebook Paper is available for iOS. FiftyThree's trademark was filed on Jan. 30, the same day Facebook announced its Flipboard-like experience.
TechCrunch explained that if FiftyThree chooses to move forward legally, the company might have a good case against Facebook. But there's a possibility Facebook could argue its app is distinguishable enough against Paper by FiftyThree that consumers won't be confused. However, according to trademark lawyer Roberto Ledesma, "The more similar the marks the less similar the uses have to be to find infringement. Here the marks are identical so less similarity is needed."
As a startup, even if FiftyThree pursued a lawsuit, it would be like David going up against Goliath—there is the potential for victory, but Facebook has endless resources capable of wearing down competitors, so it might not be worth going to court. On the other hand, as TechCrunch points out, the arrival of Facebook has brought a lot of attention to Paper by FiftyThree, which, despite possibly being pegged down a space or two in the search rankings, will be searched more than ever in the future.
FiftyThree CEO and co-founder, Georg Petschnigg, said Facebook had responded to the company by apologizing, but made no indication it was willing to change the app's name. Now that it's available, it doesn't sound like that'll happen unless some legal action is taken
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
Win an iPhone, iPad and Apple Watch with the Reader's Choice giveaway!
What's the best phone of 2019? Is it the iPhone 11 Pro, Pixel 4 or OnePlus 7T? What about the best laptop, games console, tablet and more? Vote NOW in the Reader's Choice awards and win BIG in time for the holidays!
Here are the best products from IFA 2019!
Here are the products announced at IFA 2019 that were worthy of our Best of IFA 2019 awards. Also featuring MrMobile's single best product at the show!
Bring your art into the next dimension with these 3D pens
3D pens are a lot of fun and can produce amazing results. We put together a list of our favorite 3D pens for you to try.