Oh, Nintendo. You really have a way with words, don’t you? Fatal Frame: Maiden of Black Water launches in North America next week on the Wii U, and to get your blood chilled in time for release, Nintendo has released a new “extremely spoopy” trailer.

I mean… whoa. Be sure to hide the children before hitting play. The internet memes are coming.

To be fair, Nintendo isn’t entirely wrong in its elementary bluntness. There isn’t a question about it. Fatal Frame is the spookiest video game franchise in history, if we take it at a literal meaning that specifically revolves around ghosts. Even if we don’t, there aren’t a whole lot of horror games that are able to stand up to Fatal Frame II: Crimson Butterfly and walk away with their heads held high.

Trust me, that game is a whole other level of just… “extremely spoopy.” Play that alone, at night, with some headphones on, and let me see how you survive into the next morning.

Fatal Frame: Maiden of Black Water seems okay, but it loses a few points because the creepy twins from Crimson Butterfly have been replaced by generic stand-ins from a J-pop idol group. Still, it has all the usual trappings of a Fatal Frame game at least: an all female cast, alone on a dark mountain, surrounded by ghosts, and the powers of photography being their  first, last, and only line of defense.

Oh, and it is “extremely spoopy.”

Fatal Frame: Maiden of Black Water will be released on the Wii U on Oct. 22. I really hope the Camera Obscura becomes a smartphone in Fatal Frame 6.