Fallout 4 sold really well. That’s not news so much as it was an inevitability. What is a surprise, though, is how the game has done in terms of digital sales for the company.

Bethesda’s shipped 12 million copies of its big game to retail since it launched, but on launch day, digital sales were king.

“One of the things that’s amazing: Fallout 4 sold more day one digitally than at retail,” said creative director Todd Howard speaking to Game Informer. “That’s a big change.”

Considering that places like GameStop were calling Fallout 4‘s launch the biggest of the year, that suggests that digital sales for the game were massive.

While Howard’s comment suggests that, since then, retail sales may have outpaced digital, this is signaling how big the shift to digital games is and how much momentum it’s picking up. Console gamers, it seems, are starting to get used to the convenience of digital purchases, and the fact that digital marketplaces don’t sell out likely helps, too.

This is likely something we’ll start seeing more and more with big games like Fallout 4. Whether you picked it up at retail or on a download, you have some DLC to look forward to very soon and official modding support as well.