An application named Snapchat has been making headlines recently because it allows you to send and receive picture or video messages that only last for a few seconds at a time. After the time is up, the photos are deleted from both phones and from the Snapchat log. I won’t delve into the details, but obviously you can see why people might find this attractive (sexting is one reason). Apparently Facebook is working on a competing product that could launch in the coming weeks.

According to AllThingsD, the social network will work in the same way that Snapchat does, and will allow users to choose how long a message exists before it vanishes into the ether forever. Facebook has been aggressively fighting other chat applications, namely WhatsApp, with its own Messaging service. Will it put Snapchat out of business? The company’s CEO doesn’t seem too worried.

“We haven’t heard anything from Mark [Zuckerberg] about a Snapchat clone,” Snapchat CEO Evan Spiegel told AllThingsD. “We’re big fans of Instagram and the Facebook platform and we look forward to watching Mark continue to innovate and grow his company.” We’re guessing that Facebook’s chat option will launch for both iOS and Android, and we’ll keep you in the loop if and when the product launches.