facebook live

It was probably only a matter of time before Facebook launched its own live streaming service to compete with Periscope and Meerkat. Now the social network has finally pulled the trigger, but it's not what we expected.

The new feature comes baked into Mentions, a Facebook app to help celebrities manage their public accounts. That means only famous people can live stream on Facebook. At least for now.

Otherwise it's pretty much the same as Periscope. You can stream using either the rear or front-facing camera, while also viewing a feed of live comments from your followers. The app will even let you know when a friend or another celebrity starts watching the stream. Finally, Facebook will save finished streams to each celebrity's profile page.

Facebook also says it already has a handful of celebrities lined up for the service. That includes Dwayne "The Rock" Johnson, Serena Williams, Martha Stewart, Michael Bublé, Luke Bryan, Ricardo Kaká, Ashley Tisdale, Lester Holt and more. We're looking forward to seeing what all these stars have planned.

Hopefully Facebook will also open up the new platform for everyone else, though for now there's always Periscope and Meerkat to keep you busy.