The ever-adapting Facebook is planning to launch a new form of advertisement on its site that will block folks who try to skirt ads using ad-blocking tools. A company executive said the decision was made because ads are essential to the Facebook experience and how the company makes money. Same goes for sites like this one, and ad-blockers prevent businesses from making money.

"Facebook is ad-supported. Ads are a part of the Facebook experience; they're not a tack on," said Facebook Vice President of engineering for ads and pages, Andrew "Boz" Bosworth, according to The Wall Street Journal.

Facebook doesn't need any sort of magic to stop ad blockers, either. The Wall Street Journal said it can easily get around those tools since it's the one creating the advertisements that run on its social network, unlike other sites where third-party companies provide the ads and revenue generated from them.

Boz rightfully said that the industry needs to find a "middle ground" where there are advertisements that aren't intrusive but are still valuable to end users and, indeed, to the publisher or host site — in this case Facebook. As he said, it shouldn't be an "all or nothing" experience.