What does a logo say about a company? Actually quite a bit, and that’s why companies spend millions of dollars on redesigning them from time to time. A poor redesign can have cause such a negative reaction from the public that sales can dip. Just ask The Gap.

Microsoft has had numerous logos over its nearly 40 year history, and and almost all of them has been very much a product of the time and design aesthetics popular in that era. Lets take a look through them from over the years with the gallery above.