When the Essential Phone debuted, it featured a bold, daring design that was highlighted by a cyclops eye. Now, a new patent shared by Andy Rubin could see the company move away from notched displays and into brand new territory.

The patent in question describes a phone that features a display that takes up the entirety of the device, which means there would be no notch interrupting the design. But what about the front-facing camera? Glad you asked. Essential has a clever solution:

In one embodiment, the camera is placed inside the mobile device, and can pop outside the mobile device when the camera is activated. When the camera is inactive the camera retracts inside the mobile device, and becomes unnoticeable to the user.

That’s one way to do it. Essential’s method sounds similar to the concept we saw from Vivo at Mobile World Congress, which featured a retractable camera and a display with no ugly notch. The idea behind the design is simple, Essential explains:

By removing the camera from the front side of the mobile device, or by integrating the camera into the display screen of the mobile device, the size of the mobile device display screen can be increased.

Essential pioneered the notched display with its flagship last year, but it could already be on to bigger and better things. But while a retractable camera sounds good in theory, it could be much different in practice. The moving part could be susceptible to breaking and it might interfere with advanced water and dust resistance.

Of course, that assumes the next Essential Phone will even implement the patent shared by Rubin. This could just be an idea the company has been kicking around but has no intention of pursuing. Check out the gallery above for a look at Essential’s big idea.