Third-party companies are lining up to praise the Nintendo Switch, and EA is the latest to make its voice heard. However, unlike Ubisoft, EA’s recent history with Nintendo can be best described as spotty.

Over the last few years, EA hasn’t exactly been in Nintendo’s court, and Nintendo fans haven’t forgotten. That’s all water under the bridge for EA apparently, as EA’s Peter Moore recently addressed the Nintendo issue at the Credit Suisse 2016 Annual Technology Conference.

Nintendo has always been and will always be an very important partner in this industry. They have some of the best first party development studios in the world, and some of the most valuable intellectual properties in the world. We have announced publicly that we got a partnership with them on their new platform, the Switch, we haven’t talked in detail on what’s that about. You can imagine, as you heard, that a major game will be distributed on that platform.

We’re huge fans. We have a relationship that goes many decades back. They’ve had some difficult times as if recently obviously, but never, ever, ever discount Nintendo in this marketplace, and their ability to leverage their superb game development opportunities. Their intellectual properties, whether it’s Mario, whether it’s Zelda, whether it’s Metroid Prime, we could go on forever about what they can do… obviously Pokémon, we’ve seen more recently.

We’re gonna watch with interest and you can rest assured that EA, just like every major publisher, is in regular conversations with Nintendo.

The hype for the Switch is starting to sound like a presidential campaign

Nintendo has had some rough times as of late, this is true, but with the way that third-parties talk about it, you would think that these rough times never happened at all. In fact, Nintendo has never been stronger if you talk these comments at surface level.

It all sounds very political to me, like EA and Ubisoft want to keep Nintendo happy for the time being, just in case the Nintendo Switch becomes a big deal. If not, they’ll cut and run just like they did on the Wii U. It might be cynical, plus the state of my mind after a rough year of political ads, but I’m starting to question how genuine all of this praise really is.

Chances are the Nintendo Switch is going to be a great console. Chances are also that not everyone who says they will support it will do so for its entire lifetime. Three generations of Nintendo consoles in a row prove this to be the case.