EA is moving in on the eSports scene in a big way by opening up its own Competitive Gaming Division, and it has tapped the right man for the job. Who else is better for running a competitive gaming department than the most competitive executive in the business, EA COO Peter Moore?

EA even says so in its presser, by boldly claiming that “There is no one better in our industry to lead this new effort than Peter.”

Today I am excited to announce that Peter Moore is moving into a new role as Executive Vice President and Chief Competition Officer for Electronic Arts, leading our new EA Competitive Gaming Division (CGD). As the latest step in our journey to put our players first, this group will enable global eSports competitions in our biggest franchises including FIFA, Madden NFL, Battlefield and more. The CGD will be built around three core pillars:

Competition – To create highly-engaging competitive experiences with our games, officially supported by Electronic Arts.

Community – To celebrate, connect and grow our community of players across all levels of expertise.

Entertainment – To develop live events and broadcasting that bring the spectacle of competition to millions of people around the world.

The move into eSports makes sense judging by the increase in pure multiplayer games, and it makes me wonder if even more packages will be removed of their single player content entirely. EA and DICE already did so with Star Wars Battlefront, and many are complaining that it doesn’t have the lasting power or content to make it a long standing pillar of their gaming routine.

Activision also formed an eSports division back in October, so EA is not alone in pursuing this latest Gold Rush. Nintendo threw Splatoon into the mix, and even Capcom is tooling Umbrella Corps to appeal to the eSports crowd. This is the next major push in gaming, but I’ll be on the outside looking in until someone figures out how to make 40-60 hour JRPGs competitive.