We’re starting to learn more details about Disney’s upcoming streaming service set to debut in 2019. Disney chairman Bob Iger released a big update on the streaming service and how it will compete with the already established competition such as Netflix and Hulu.

According to Variety, the service is currently going under the name “Disney Play,” though that name is not final. The streaming service will heavily rely on Disney’s rich slate of content that includes Star Wars, Marvel and Pixar movies to lure in customers and tries to separate itself from the competition.

Bob Iger made the big revelation that Disney won’t be pulling movies or shows produced on other networks. That includes shows like The Gifted, Marvel’s Runaways and the Marvel series made with Netflix that include Daredevil, Luke Cage, Jessica Jones, and Iron Fist.

Disney is being transparent in its initial lack of content, which will pale in comparison to a service like Netflix, so it won’t price its service higher than Netflix. According to Iger, Disney Play will cost less than the $8 to $14 Netflix currently charges. If that turns out to be correct, that will go a long way in making Disney Play appealing to customers looking for their fix of Disney content without breaking the bank.

That won’t be good for Disney’s bottom line. An analyst revealed that if Disney charges $6 for its service, it will need 40 million customers to break even. For as popular as Disney and its properties are, it’s unlikely it will reach that number of subscribers within the first year.

As Disney Play rounds out its original content offering with more exclusive Star Wars, Marvel and Pixar movies to go along with the new TV shows it has in the pipeline including the $100 million Star War series being created by Jon Favreau, adding key upcoming movies will be one of its biggest selling points.

Some of the exclusive titles Disney is planning on adding to its streaming service are movies like Captain Marvel, Avengers 4, Frozen 2 and the Lion King live-action remake. As far as Star Wars movies are concerned, Disney is trying to undo the 2016 pact it signed with Turner that gave it Star Wars movie rights through 2024.