Sega is bringing Arkedo’s Hell Yeah! to the Xbox 360, PlayStation 3 and PC platforms later this year. The game is, put plainly, strange.

But, it’s that nice kind of intriguing strange that manages to pull potential gamers in by looks and style alone. It’s like a more violent, cartoon-sexy take on Earthworm Jim. That’s how I would explain if held at gunpoint.

I played the game for around 20 minutes this weekend on the PAX showfloor. While I’m not even entirely sure what happened (the rabbit prince of hell is taking revenge after a lude, private video of his went viral), I know I had an absolutely crazy awesome time.

Hell Yeah! is nuts. See for yourselves in the gallery below.